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We love L.A.! …and the Feeling is Mutual

Aberdeen Broadcast Services is honored to confidently proclaim that we have secured our position as a trusted and reliable vendor of captioning and digital file delivery throughout the #2 Designated Market Area in the United States, according to recent estimates by The Nielsen Company. Our AberFast Digital File Delivery is now in place to deliver broadcast-ready long form programming to all of the major stations in Los Angeles market including KCBS (CBS), KNBC (NBC), KTLA (CW), KABC (ABC), and KTTV (FOX).

To what do we attribute our success? Continue reading

The Importance of 4:3 Center-cut Safe

The introduction of high definition television super-sized our television sets from the square look of the 4:3 aspect ratio, to the widescreen 16:9 ratio. If you acquire your content in HD, the natural instinct when shooting HD is to use the entire 16:9 frame for composing your shots.

Not so fast.

Currently, most televisions networks in US markets do broadcast in HD. However, since there are still a significant amount of 4:3 television sets still in use, every one of these HD stations also simultaneously feed SD signals of their of their content to their SD viewers. In fact, the majority of the US viewership is actually watching in SD. This means your cinematic 16:9 content is being down-converted to the 4:3 screen ratio for SD viewers. Continue reading

Being Mindful of Broadcast Down Conversion

Did you know the the majority of the US viewership is actually watching in SD? A recent Nielsen study states that nearly 86 percent of US households own at least one HD television set. However, only 36 percent of these households are actually watching “true HD,” defined as tuned-in to the proper channel for an HD signal with an appropriately connected HD set-top box via HDMI or component cables.

With that in mind, 64 percent of viewers are actually watching television in a SD 4:3 ratio – even on their 16:9 HDTVs. Yes, SD television is still alive and well.

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Aberdeen Broadcast Services at the NAB Show 2015

Audible exhales could be heard throughout the nearly 1 million square feet of exhibit space as the final closing announcement was sent over the loudspeakers of the Las Vegas Convention Center. Some, involuntary gasps of panic from what was left of 103,000 NAB attendees that just realized they didn’t make it successfully through the 4 halls of the convention; and others, sighs of relief from the exhibitors of the 1,700 companies as they realize that the past 31 hours of standing on their feet is over.

That closing message also marked the 7th consecutive year of Aberdeen Broadcast Services exhibiting in the South Lower Hall at the NAB Show. This time, with a new location and a fresh look. As we continue to grow as a company, so does the size of our booth and the gathering of our team.

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Meet the Winner of Our 2015 NAB Trip Giveaway: Chris Cook!

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Closed Captioning in the College Classroom

Advances in technology have shaped and changed modern-day college coursework. Prestigious universities like Harvard and M.I.T. offer numerous educational materials online, via different platforms (YouTube, iTunesU, etc.). These two universities even teamed up to create edX, which offers massive open online courses for free to students around the globe. The only setback? This content is unavailable to approximately 48 million Americans who are deaf or hard of hearing. Continue reading

Register to Win a Free Trip to NAB 2015 

Yep, we’re doing it again! We’re giving away another free trip to Las Vegas to attend the NAB Show 2015.

1 prize winner to be awarded the following:

How to File a Consumer Complaint Regarding Closed Captioning

What happens if you are watching your favorite program and the closed captioning drops halfway through or the timing is so slow or fast that it doesn’t match the audio? Perhaps you also noticed a high number of errors in the closed captioning. Or maybe the closed captioning happened to be covering a speaker’s face or an important on-screen graphic? What can you do? The first thing to realize is that you as a consumer have the power to make a difference! If you are unsatisfied with the quality of captioning on a particular station or program, you can help remedy the problem. Continue reading

Increasing Your National Viewership with Spanish Captions: An Insider Secret

One of the main goals of every producer is to try to reach the maximum amount of viewers every time their program airs. Apart from engaging content, time slots, and targeting the right regions, there is one simple thing EVERY producer can do. In this article, we will discuss why including Spanish captions are so important, how they work, and who is doing it. Continue reading

FCC Pushes Back the Date on New Captioning Quality Standards

We’ve all been there at one time in our life, certainly in our teenage years. Your teacher told you months ago that there would be a major exam at semester’s end and has given you ample time and resources to prepare. But we all just love to wait until the last minute. Maybe the week before, or sometimes the night before. We frantically thumb through stacks of articles, highlighter in hand, trying to absorb as much information as humanly possible in that 24-hour span and work through the night repeating the mantra, “I’ll sleep tomorrow.” If you’re having flashbacks of those days with the FCC’s proposed due date for the new closed captioning quality standards less than 24 hours away, then you can relax and breathe.

Prompted by the Public Notice put out by the FCC, we reached out and confirmed with Eliot Greenwald (Attorney-Advisor, Disability Rights Office) at the FCC that the new firm date for these new caption quality standards will be March 16, 2015. The decision to push the deadline back two months came down to a few uncertainties hanging out there. Moreover, they had found that there was a general lack of informed and prepared Video Programmers (VPs) and Video Program Distributors (VPDs) because the material hasn’t been aggressively presented to everyone. Continue reading